Rather suddenly, we’ve been presented with the unexpected gift of a new album from Icelandic experimentalists Sigur Rós. Valtari officially arrives next week, but the band orchestrated a unique global listening party last week. “Valtari hour” was 7 p.m. in every time zone, with fans around the world posting photos capturing the moment of their first listen.
In another inspired bit of promotion, each track from the album will get its own “mystery film” treatment:
“sigur rós have given a dozen film makers the same modest budget and asked them to create whatever comes into their head when they listen to songs from the band’s forthcoming album. the idea is to bypass the usual artistic approval process and allow people utmost creative freedom.”
The first such film is this bizarre choking first aid instructional video for “Ég anda”:
Look for more videos in the coming weeks here. As for the album itself, it’s a more minimal, restrained work in comparison to 2008’s Með suð í eyrum við spilum endalaust. Seems that album and Jónsi’s solo trip have the band retreating from pop dalliances. Listen for yourself thanks to NPR:
Valtari track list:
- Ég Anda
- Ekki Múkk