Grimes, otherwise known as 23-year-old Montreal producer Claire Boucher, sure knows how to grab the attention of an old waver. When she announced her signing to the legendary 4AD label earlier this week, she tweeted:
“just want 2 say i am so honoured to be releasing my next album with 4AD – a record label I have admired since I was 13 and first heard the cocteau twins and realized girls can make music, and goth is sick.”
A listen to “Genesis,” a cut off her forthcoming 4AD debut album Visions, confirms that she’s right at home. Her ethereal voice and layered synths have a timeless quality that suit the label’s legacy:
Boucher describes her style as “post-Internet,” a reference to the fact that an artist’s influences are no longer limited to his or her record collection. She adds:
“It’s not about storing information in your head any more. You can get anything you want in five seconds. You don’t just have to be influenced by rock, or goth, any more. It’s okay to say ‘My influences are Tin Pan music from Bali and Rihanna.’ There are still so many combinations that haven’t been done yet. It’s a really beautiful period.”
You can hear her varied interests in the Kabuki keyboard line in “Genesis” and the pure pop vocal melody in “Oblivion”:
Undoubtedly, Grimes is one to watch in 2012.