the pains of being pure at heart: new album, new video

Belong, the sophomore album from Brooklyn twee rockers The Pains Of Being Pure At Heart, was released on Slumberland today.

To celebrate, they’ve debuted a video for “Heart In Your Heartbreak” over on Pitchfork. It’s a pretty dang entertaining clip that casts the band as slacker employees of a very generic music store:

Produced by Flood and mixed by Alan Moulder, Belong is a big leap forward — but as you can hear in the full album stream below, their wide-eyed innocence remains intact:

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